Concept

Dear ASF members

Please find the official file for the new ASF International Logo

11 national declinations have been made displaying the name of all local ASF : Belgium (dutch and french ) Brazil Congo Espana France Italy Onlus (Roma) Portugal Sweden United Kingdom

Each of them has been designed in 4 different color versions n°1 is a colour logo on a white background n°2 is a colour logo on a black background n°3 is a black and white logo on a white background n°4 is a black and white logo on a black background

You’ll find attached jpg files of the logos in the rar compressed folder pdf files displaying visual identity program that was designed for the competition concept and visual references to better understand or explain the meaning of this logo a display of the 48 versions of the logo a letter sample

You can use your local version for you own organisation shrink or enlarge the logo print it on all documents, Tshirt, flags... create lighter versions for the web use the shape of the logo itself as a frame for a picture use the same typography on your own documents : Bell gothic (light or dark) You can not change the shape change the colours change the typography

Note Use only this official version which has been cleaned and optimized since the competition The colors are not exactly the same on black background as on the white due to visual distortion so please use the n°1 version on most white or clear documents and the n°2 on black or dark ones only Experience shows that slight changes made by many different organisations leads step by step to very different signs. If you need new declination for a new organisation another language or name Please contact us so that the graphist designer will do it himself for you This will help to keep our common signs as close as possible to help being identified as a part of the same network.

Please spread up this mail and all these documents among all your members so that everybody can use this tool and help our network to be better known. I wish you a very good year 2007

Benoît CLAVIERAS ASF France Logo competition coordinator

Ce qui devrait donner pour la France, sous réserve d’adoption :